Eco-friendly Fashions are the New Black
Eco-friendly clothing is no longer the exclusive domain of hippie-types tossing Frisbees on college campuses. You can now wear a sleek dress and heels with jaw-dropping accessories for a look that is as hot as it is responsible for tangible improvements to social and environmental conditions. As a result, the market for socially conscious fashion options has exploded as new, innovative companies are introducing collections that are remarkably stylish and well-made.
Previous limitations in the market forced consumers to make hard decisions between fashionable and socially-responsible wardrobes. In most cases, you couldn’t have both. But as the environmental movement has grown, so has the cottage market for eco-fashions. Now, a number of highly talented designers and retailers are operating reputable operations that are keen on giving back to the world community and taking the industry to the next level.
Eco-friendly clothing can be defined in different ways. But no matter the company’s approach, the result is always that the sale of eco-friendly fashions in some way functions as a charitable act helping people or the environment.
In many cases, the designation is given because fabrics used to make garments are derived from sustainable sources and are manufactured using processes that do not include toxic chemicals and other harmful substances. This type of direct action helps ensure the environment is protected from practices that can cause long-term harm.
Other eco-friendly offerings are purchased for resale from indigenous producers in underdeveloped countries. Instead of taking advantage, retailers buy garments at fair prices and may also contribute some proceeds to projects that help the community. This indirect action works to improve the lives of people in underdeveloped areas to give them the financial means to foster equality, education and environmental awareness.
EthicalOcean eco fashions are a great example of how a company can successfully marry consumer responsibility and style. Every product sold by Ethical Ocean must meet at least one of these criteria: good for people; good for animals; or good for the environment. Every item sold on the Ethical Ocean website includes a story that informs consumers on the particular attributes of that make the selection eco-friendly.
That’s pretty deep. Not only is the customer assured their purchase will do good, they are shown exactly how that is happening already. It’s a mighty fine sensation to know your purchase will make you feel good inside and out.
