Working in the fashion industry is a glamorous profession because you’re in the center of creativity and beauty. But working in fashion does not diminish the fact that it is a challenging career.
Here are some of the most in-demand jobs in fashion:
The most creative of all fashion industry jobs is also the most publicly visible – that of fashion designing. This is the soul of the fashion industry. Whether you want to design for the mass market or for haute couture, fashion designing is a way to show your artistry. But there is also the business aspect of fashion designing, you also have to think of your market and whether your clothes are something your target audience will want to buy and wear.
Merchandising and retail
Merchandising and retail is an important function in the fashion industry because the people who work in merchandising and retail are responsible for the promotion of fashion brands as well as the buying and selling of fashion for entities. Other responsibilities in this field include product development – either with a fashion brand or a textile manufacturer. Market knowledge is very important if you want to work in this field because you need to be in touch with trends in order to know which products are going to sell and which ones will be on trend when it arrives in stores.
Marketing and brand management
Marketing and brand management is mainly focused on generating sales. You need strong marketing skills and an eye for selling your brand in order to be successful in this career path. Brand management is also a crucial role as you try to develop the personality and identity of your brand so that consumers will be able to relate to your products.
Public relations in the fashion industry is a mix of both creativity and people skills. As a fashion publicist you will help companies, brands and stores relay their message to their audience and also help them develop an image that will serve as their public face. But the public relations field is not just about publicity. If you want to get involved with fashion production then this is also the field you should pursue.
About The Author
Sean Stone has helped jobseekers who want to enter the world of fashion through his job finder site LikeJobs.com.